Business Administration
Business Administration
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Module 1: Introduction to business administration
Basic concepts of administration
History of business administration
Administration functions
Module 2: Strategic planning
Analysis of the external and internal environment
Mission, vision and values
Setting objectives and goals
Strategy Formulation
Module 3: Business organization
organizational structures
departmentalization
authority and responsibility
Coordination and control
Module 4: Human Resource Management
personal selection
training and development
Performance evaluation
compensation and benefits
Module 5: Quality management
Basic concepts of quality
Quality management tools
ISO 9001 standard
continuous improvement
Module 6: Production management
Planning and production control
production processes
Inventory management
Improvement of production efficiency
Module 7: Financial management
Financial analysis
business budget
treasury management
business financing
Module 8: Marketing and sales
market research
market segmentation
Product and service design
Pricing, promotion and distribution strategies
Module 9: International trade
Introduction to international trade
Exportation and importation
international trade agreements
international logistics
Module 10: Entrepreneurship and project management
Identification of business opportunities
Preparation of a business plan
Project management
Evaluation of the feasibility of a project
Module 11: Business ethics and social responsibility
Business Ethics Basics
codes of conduct
corporate social responsibility
Sustainability and environment
Module 12: Innovation and technology in the company
Importance of innovation in the company
sources of innovation
Technology management
Technological trends in the company
Business administration is a discipline that focuses on the development and application of effective strategies to achieve the objectives of an organization. It is a combination of art and science that involves the planning, organization, direction and control of the company's resources to achieve its goals. Business managers must have a broad understanding of various aspects of the organization, including finance, marketing, operations, and human resources.
In addition, business administration also includes identifying business opportunities and making strategic decisions to take advantage of them. Business managers must be able to analyze the current situation of the company and predict its future performance in order to make informed decisions. They must be creative and flexible, and willing to adapt to changes in the market and the economy.
In summary, business administration is essential to the success of any organization as it provides a systematic approach to strategic planning and decision making. Business managers must have a wide range of skills and knowledge to be effective in their work.
Keywords: administration, companies, strategies, objectives, resources, decision making.
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